Too cool for hot dogs, but not too cool for ice cream and shaaaades. Basically: NOT TOO COOL.
I went to some pretty nice schools - some public, some private, some Catholic - and none of them ever had a school menu program or an program that got families involved in the business of feeding the kids. The cafeterias at every school that I attended were strictly utilitarian, and tended toward menus that featured fries and hamburgers and hot dogs and all the things that as a casual vegetarian and wannabe epicure I hated as a kid (I know. GEEK.) My experience, then, might have been different had there been programs that looked anything like School Menu or Family Everyday , sites that work together with School Food Services Directors to provide and promote healthy eating and physical fitness for kids and their parents. Which is the sort of thing that kids roll their eyes at, usually, but which would have made a tremendous difference to my experience as a kid. Cafeterias were not for eating - and how could they be, when they didn't really serve food? Why NOT throw greasy fries around, or cold hot dogs?
I'm not saying that a healthy eating program would have changed the politics of the cafeteria - I'm certain that it wouldn't - but it would have given me more of a reason to fight my way in there (or have my mom shove me in. Which, now, as a mom, I think is a really good idea.)
Check both of these sites out: they're worth supporting.